Brad has a variety of business ventures and personal interests and is involved in the
following activities:
E-Commerce, restaurant equipment and
supplies, computer programming, web development, aviation,
corporate private investigations, patent development, magazine column writing, and
public speaking appearances. He lives in Orlando
and is an avid pilot who spends over 400 hours a year in the
cockpit. He recently completed a goal of landing his
Cirrus Aircraft in each of the 48 continental US states.
Below are several of Brad’s business
ventures that he's very passionate about:
President of
Restaurant Equipment World™ (REW) - This company has become
globally recognized as the e-commerce leader within the
restaurant equipment and supplies industry. Building
on his family owned business, Brad created an online
enterprise consisting of more than 220 web sites featuring
over 33,000 products. The company was the first in the
industry to embrace the online marketplace and currently
receives millions of hits per month to their network of web
sites. The company currently serves over 80,000
customers located in all 50 states and 100 countries
internationally. The organization also operates a
retail walk-in cash & carry showroom featuring over 55,000
feet of restaurant equipment and supplies. Brad
currently serves as Secretary of the Executive Committee of the
Foodservice Equipment Distributors Association (FEDA) which
focuses on dealer advocacy issues. He was the 2010 FEDA
Annual Convention Co-Chairman and is the 2011 FEDA Annual
Convention Chairman. Brad is also on the Board of
Directors of the Valencia College
Foundation as well as being a member of the Stetson
University Family Enterprise Center Board of Advisors.
The following are
some of the publications where Restaurant Equipment World™ and/or
Brad personally have appeared:
The Wall Street Journal
Forbes Magazine
FE&S Magazine
FEDA News and Views Magazine
AOPA Pilot Magazine
The Orlando Sentinel
The Orlando Business Journal
Maxim Magazine
FHM Magazine
SBO Magazine
ID Magazine
myBusiness Magazine
Restaurant Marketing Magazine
Florida Trend Magazine
NBAA Insider Magazine
Business Jet Traveler Magazine
The Schechter Report
QSR Magazine
US Fed News Service
GA Buyer Europe Magazine
Aviation Week
Brad
was named the
Foodservice Equipment
& Supplies Magazine 2007 Top Achiever of the Year
REW™ was named a
Foodservice Equipment
& Supplies Magazine 2004 Dealer All-Star
President of
Bradley E Pierce, LLC - This is Brad's business entity that
handles all things Brad - acquisitions, asset holding,
consulting, speaking engagements, etc. - you name it - if
some business activity isn't handled by any of his other
companies, it's likely handled through this one.
President of Pierce
International, Inc. - This is Brad’s first
business (it was originally called Central Computing Co.,
Inc. prior to a name change many years ago). He
founded the company at the age of 13 while attending
Maitland Middle School. Originally, this company focused on selling new computer
equipment. This company now focuses solely on technology
acquisitions, software development, and online web
development. .
President of Pierce
Aviation, Inc. - Brad founded this company due to his
passion for aviation, which he developed immediately
following his high school graduation. Brad originally
planned on building this business as his primary career.
Unfortunately, this business suffered several setbacks,
which slowed its development in the past. The first setback
happened when Brad was forced to crash-land an aircraft with
mechanical difficulties that he was piloting for a volunteer
medical organization over the swamps of New Orleans. Shaken,
but unharmed, Brad continued building the aviation business
one-year later when he entered the aircraft acquisition and
leasing business. The second setback happened when 9/11
wrecked havoc on the aviation industry and made the aircraft
leasing business much less profitable. The current focus of
the business is to provide executive aircraft charters.
The long-term goal is to be able to provide these charter
services on a nationwide scale once all the necessary FAA
certifications are in place for such an operation.
.
President of Pierce
Investigations, Inc. - Brad founded this corporate private
investigations company after experiencing trademark and intellectual
property theft issues with one of his other entities. He
is a
state-licensed private investigator and the company itself
is a state-licensed private investigative agency. While the primary focus of the business
remains trademark and intellectual property issues, the
company also has experience in other issues such as
extortion, domain name issues, fraud, background
investigations and risk management issues.
.
Principal of
Woodbine Leasing, LLC - This company focuses on intellectual
property ownership which is then leased to other companies.
The company currently owns a United States Patent for an
E-commerce Business Model. The name "Woodbine" comes
from the material you dig through to reach oil.
Woodbine Leasing has a proven business model for reaching
the woodbine in the online world which leads to a positive
ROI in e-commerce ventures.
Principal of
Palladium Air, LLC - This is company leases corporate
aircraft under part 91 of the FAA regulations. The
name "Palladium" comes from the word describing the statue
of Pallas Athena (the one upon which the safety of Troy
depended). The word "Palladium" has come to describe
anything that provides safety and protection. The
aircraft operations at Palladium Air, LLC operate under
stringent procedures to ensure the the utmost safety for the
aircraft occupants. Palladium Air, LLC currently
operates out of Orlando Executive Airport (KORL).
Magazine columnist
and public speaker. The huge
amount of media exposure for Brad's e-commerce business paved
the way for him to become a magazine columnist and public
speaker. Brad is a
staff columnist as well a guest columnist for a number of
industry publications. His writing focuses on technology,
although he has written articles on a number of other
subjects as well. He has made public speaking
appearances at numerous events. He has spoken to both
small and large groups, including those featuring the senior
management of numerous Fortune 500 companies. One of
Brad's most interesting speaking engagements was having the
honor of testifying before the US Senate regarding export
issues to help increase global trade for the United States.
Brad has twin boys which
were born on February 25, 2005. They are named
Hunter Bradley Pierce and
Landon Chad Pierce. Both boys are doing great and even have
their own website filled with pictures and other information (www.PierceTwins.com).
Below are a few
items I've had the honor
of being
involved with in the aviation field: